How to Run Facebook Ads?

When setting up a paid Facebook ad, there are a lot of boxes to check. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing

To help simplify the process for you, we’re breaking down the step-by-step process of running an ad on Facebook. And to make it even better, we put together a checklist to help you keep all of your campaign details straight.

With this resource in hand, you can build the right ad for the right audience on this expansive platform.

Facebook Ads Manager

Facebook Ads Manager is a sophisticated dashboard that provides users with an overview of all their campaigns.

Facebook Ads Manager’s offerings, otherwise labeled Ads Center features, are divided into four parts:

  • Summary: This section summarizes your recent spend amount, ad performance, and key metrics. That includes reach, post engagement, and link clicks. You can even enable auto-generated recommendations to boost posts that are performing well.
  • All Ads: For businesses running multiple advertisements in a given period, you can select a specific ad to view more detailed metrics or edit things like your ad’s budget. You can also pause or delete the ads of your choosing in this section.
  • Audiences: This section includes any audiences you’ve created for your ads. When you select a specific audience, you’ll see which ads reached those prospects. You can also make changes based on demographics as you see fit.
  • Automated Ads: This section is only available if you’ve created Automated Ads. This offering is best fit for beginners and those looking for a simple way to gain exposure. The trade-off: You lose the precision you may achieve manually. This section will list all your Automated Ads and a summary of recent results.

What are the benefits of creating Facebook Ads?

More accurately target customers

Facebook has a lot of data on its users and allows marketers to use it when targeting their audiences.

When creating a Facebook Ad, you can specify demographics like gender, location, and age. Where Facebook really differentiates itself from other platforms with ads, though, is through lifestyle-based targeting options, like:

  • Advanced Development Approach
  • User Oriented Ideology
  • Better Performance Guarantee
  • Post launch Support & Maintenance